Reliance Jio may launch home broadband plan at Rs 500/100GB in 100 cities
New Delhi: Reliance Infocomm Jio is working towards a commercial launch of its broadband services home around Independence Day, with offers that could trigger a price war similar to that of the company’s entry launched into the Mobile segment, a person familiar with the plan said.
The JioFiber basic package of business broadband operations is likely to be 100GB for Rs 500. Rivals currently offer approximately half of these data at double the price.
Based on the customer base, the domestic broadband market is small – the country has less than 20 million broadband cable users, Bharat Sanchar Nigam Limited, with more than half, compared to 200 million Of wireless broadband users. But the average user pays much more for fixed line broadband. In the fourth quarter of fiscal year 2017, for example, Bharti Airtel’s average user revenue in the home broadband segment was Rs 1644 compared to Rs 162 in the mobile data business.
Bharti, who was seriously injured in the battle with Jio for the mobile services market share, has already begun to offer improved data volumes under his existing fixed-line and broadband plans, where he is the second player.
As of June Jio planned to expand its free trial offer beyond the few cities where it is currently available, said the person, speaking anonymously. This will culminate with the launch in September or October, added to this person.
This year, Independence Day is October 19th.
Jio has not responded to an e-mail inquiry.
Analysts expect Jio’s inaugural award to disrupt the broadband market.
“Absolutely, it will be harmful,” said Rohan Dhamija, partner and chief of India and South Asia Analysys Mason, while the company’s fiber-to-home technology rating outperforms the rival digital subscriber line . “In this regard, fueled by the increase in supply capacity and innovative pricing, we would seek to disrupt fixed broadband activity similar to its disruption of the mobile business,” added M. Dhamija.
JioFiber’s moves around JioFiber are similar to the steps it has taken during the launch of mobile services. Once again, it began offering trial services, followed by a commercial launch in September 2016 and initial bonus offers that extended to six months. This helped the company to register a net of 100 million users in a record of 170 days. Although they started to load subscribers, rates are significantly lower compared to those of competitors.
JioFiber’s network is capable of carrying a transmission speed of up to 100 Mbps. It is currently running in at least 10 cities, including all the metros in addition to the satellite cities of Delhi Noida and Gurgaon.
The company identifies mega-groups as residential apartments and high-rise commercial establishments as part of its Phase II expansion program to connect 100 sites by December, the person who spoke with ET said. It also allows users to use a Wi-Fi router to an affordable refundable deposit.
BSNL had nearly 10 million users in the broadband segment at home on March 31, followed by Bharti at approximately $ 1.95 billion, according to the Telecommunications Regulatory Authority of India.
Sunly Mittal Bharti upgraded and conducted last week the volume of data on its home broadband plans, which offers 60GB of data for RS 899; The data 90 GB for the data and 125 Rs GB 1099 for Rs 1299.
Bharti also aims to deliver a transmission speed of 100 Mbit / s, equivalent to the entire line of high-speed optical fiber through vectorization technology. Recently it has released a GB 1000 establishes which, according to a spokesperson, is a limited offer available only to consumers in Delhi-NCR who subscribe to the broadband service from May 16, with selected plans.
BSNL allows unlimited data plans for its FTTH subscribers. These include broadband plan ‘Broadband Unlimited’ in Rs 2641, which offers data from 175GB to 8 Mbps, which is limited to 1 Mbps once the allocated quota is consumed.